Long before tourism, the Pericúes, an ancient culture of swift runners and tireless walkers, thrived in the Los Cabos region. They were gatherers, fishermen, and hunters who lived beneath palm trees in the San José del Cabo estuary, surrounded by birds and nature. They worshiped a higher being called Niparajá, believing in his divine presence.
In the early 1530s, Hernán Cortés led the first expeditions to explore the area. This land holds a past filled with adventure, once serving as a pirate hideout where ships sought refuge and riches. Later, San José del Cabo grew into a colonial town, its development fueled by commercial ships stopping for fresh water and supplies on their trade routes from Asia, carrying porcelain, mercury, silk, and other goods.
Around 1730, the Mission of San José del Cabo “Añuití” was established along with a plaza on Zaragoza Street, a historic site still standing today. Centuries later, in 1984, the construction of the San José del Cabo airport sparked interest from resort developers, paving the way for the town’s transformation into a thriving destination.
Today, the heart of San José del Cabo beats in its vibrant downtown plaza. Its warm colonial architecture has evolved into an Art District, showcasing artwork from across the world, with a strong emphasis on Mexican traditions and local craftsmanship. The town’s world-class marina faces the Sea of Cortez, offering golden beaches, renowned surf spots, and incredible wildlife encounters. Visitors can witness gray whales breaching offshore, marine birds soaring above, and baby turtles making their first journey to the sea.